All Day Stretch Jeans - Sunkist

Kodi Rowden, a passionate advocate for fashion inclusivity, founded The Koko Cheri Collection to bridge the gap she observed in stylish, accessible clothing for women. Her eye for unique styles and firm belief that fashion should be available to everyone, regardless of size, led her to launch her line in early March 2020. The collection offers a range of sizes up to 3X, ensuring that every woman can find fashionable pieces that make them feel confident and beautiful.

"Fashion should be available to everyone, a woman should feel confident and beautiful when they walk out the door." — Kodi Rowden

The inspiration to start her own business was deeply personal for Kodi. After the sudden and tragic loss of her closest high school friend, who struggled with depression and addiction, Kodi was reminded of how unpredictable life can be. This event spurred her to pursue her long-standing dream of starting a fashion brand, not just as a business venture but as a tribute to her friend. Kodi's goal was to create a brand that embodied the ethos of living fully and passionately—values that her friend had cherished.

 In her own words.... 💋

For as long as I can remember expressing myself through clothes has always been a passion. Setting my energy for the day through what I wore followed me through grade school, college, joining a sorority, several career master-moves, becoming a wife, and a mother. It's something that my friends, family, and even associates always asked for my assistance with as well. What started out as a passion of mine, quickly became a passion for helping others find and sustain a unique style all their own. As this passion continued to grow I quickly wanted to do more. Many of us (Yes, me included!) have favorite sites that we're always perusing. However, we look to the online boutiques to connect us with unique brands we can't get at some of our favorite franchise stores. Online boutiques are a major market right now. They are closer to the consumer  when it comes to identifying what they want, and online boutiques provide a way for consumers to get items with a unique look for a competitive price. I'm HERE for the online boutique movement! Quality continues to improve, and there are amazing boutique owners who are serious about catering to their customers and providing customers with fashion they like. I wanted to build on this, though, and give customers even more access to shopping items they want to see! That's why our collections are curated based on both what I think is FIYAH, and what KokoBabes💋 report they want to shop in the next collection. It's a way for me to ensure collections are linked directly to my customers.